Archives June 2022

What Are SEO Services & What Do SEO Company Services Include?

SEO, Search Engine Optimization, is the process of achieving better search engine rankings and more traffic with the ultimate goal of generating more business. There are several different types of SEO services that focus on different elements are search optimization and online visibility.

In order to rank well within search engines like Google and BING, a search engine optimization company may implement technical website optimization, on-page and off-page SEO services with a focus on organic SEO services and/or local SEO services. Today, 65% of businesses invest in professional search engine optimization (SEO) services.

SEO services include

  • Google Ranking
  • Site Optimization
  • Content Creation
  • Backlinks
  • Key words search
  • Google Crawling

So much more, Contact PTech Systems Design and learn more on our solutions.

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The Importance of Social Media Marketing in 2022

Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience.

Social media will continue to be an important strategy in 2022, and companies can always find ways to advance their approach.

Some of the importance of consistent social media advertising

Build Brand Awareness
Across different platforms, companies can tell their story, why they provide the services they offer, and keep audiences updated with customer and employee stories.

Generate Leads
Create meaningful conversations and engagement within their target industry by posting videos, news, data, and interesting trends. Not only do you build credibility with potential customers, but these strategies can result in gaining leads.

Nurture Leads
Social selling enables sales professionals to build relationships with leads. By leveraging their thought leadership pieces, social proofing and other content, they can help potential customers solve problems. In turn, this allows your sales team to build trust and credibility.

Implement Social Listening
Listen to customers and what people are saying about their company. This gives you a chance to get candid feedback about how others view your brand. It opens a window into improving the weaker areas of your business while reinforcing aspects that already resonate with people.

Connect Social Posts to Opportunities
With the right enterprise solution, leaders can drive customer posts to their CRM to understand customers more fully.*

Measure Marketing Efforts
Social media platforms and management tools enable you to track key performance metrics (KPIs). You can even assign a monetary value to organic social media engagement. Earned media value (EMV) offers an idea of how much organic social engagement and reach would have cost if you paid in ads.

Build Brand Authenticity
Engaging on social media gives brands the opportunity to build trust with potential customers, partners and talent/employees. This is especially true if other people are promoting your brand or products/services to other people. People are almost three times as likely to trust advice or recommendations from family and friends than official brand channels.

Stay Top of Mind With Key People
Spreading thought leadership through social media is a go-to method of meriting the attention of decision-makers and other top stakeholders. Leverage webinars, ebooks, one-pagers, podcasts and other content types to solve problems for other people.

If you want to connect and engage with your future customers, you have to be where they are. And that’s largely on social media.

Grow Your Audience
In 2021, 4.48 billion people were using social media. Not only does social give you a window into the largest addressable market online, but it shows you what actual people talk about or like. Once you learn how to solve this market’s problems with thought leadership content, you can build an audience that believes in your brand and products and services.

The Importance of SEO for Your Business: Benefits of SEO & Why SEO Is So Powerful

SEO stands for Search Engine Optimization. In the simplest of terms, good SEO optimizes your visibility online. This means that the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to a greater number of people. Let’s break down why SEO is so important.

There are only 10 spots—that’s right, just 10—on a Google search page. So ask yourself, when you type in a Google search, how often do you venture off the first page onto the second, third, or twentieth page of the search results? Chances are, you rarely have to because the first few options on that very first Google page contain the information you requested in your search query.

If a prospective customer types in a topic relevant to what your business can provide, don’t you want to be on that first search results page alongside your competitors? If you aren’t in one of those top ten search spots, another business just gained a new customer—or, you just lost one.

This is the importance of SEO for your business: SEO gives you the power to be the answer to potential customers’ questions. In addition to visibility and traffic increase, SEO contributes to your authoritative voice in your field. Authority then leads to brand trust, which ultimately leads to brand loyalty.

When asking the question why is SEO good for business, the answer is that SEO not only attracts new customers but over time it also allows you to deepen your business’s relationship with those customers because of the trust you have established with them. Contact us now +254717328687 for the best SEO services